Free Template — Excel

Assess any product org
in under a day.

A structured Excel checklist for evaluating the quality of a product and engineering organization. Built for product consultants, PE investors, and newly-hired product leaders who need to quickly understand what's working, what's broken, and where to focus first.

Used by 1,000+ product leaders
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5 assessment dimensions
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What's Inside

5 dimensions. One clear picture.

The template structures your assessment across the five areas that most reliably predict whether a product organization will deliver — or struggle.

01
Talent
Team composition, hiring quality, seniority balance, and retention signals.
02
Product Excellence
Discovery process, backlog health, release quality, and customer feedback loops.
03
Vision & Strategy
Clarity of product vision, strategic alignment, and roadmap credibility.
04
Team Productivity
Delivery cadence, tooling, process maturity, and cross-functional collaboration.
05
Team Performance
OKRs, metrics usage, performance culture, and leadership effectiveness.
Structured scoring Color-coded cells make gaps immediately visible and defensible to stakeholders.
Day-one ready Usable from your first week — no setup or customization required.
Battle-tested Refined across 1,000+ assessments in VC- and PE-backed product organizations.

Who It's For

Built for people who need answers fast.

Product Consultants

Get structured in your first client engagement. Show up with a proven framework instead of blank slides.

PE & VC Investors

Evaluate the product org during due diligence — not just the financials. Identify execution risk before you commit.

Newly-Hired Product Leaders

Make the most of your first 30 days. Identify what's broken, what's solid, and where to focus your energy first.

About the Author

The person behind 10xProducts

Stefan Richter
Based in Munich, Germany

Stefan Richter

15+ years in the trenches of product and engineering — not advising from the sidelines, but building products, hiring teams, and transforming organizations from the inside. I'm known for getting things done, always in fast-paced, high-pressure environments.

My work spans modernizing legacy tech stacks, launching new product lines, restructuring product and engineering teams, drafting and executing AI product strategies, and guiding companies through complex strategic, regulatory, and technological transitions.

My career deliberately spans many industries — FinTech, eCommerce, Marketplaces, Education, and SaaS — giving me a breadth of pattern recognition most specialists simply don't have.

Outside work: pushing my limits on road cycling climbs, actively trading, and debating the future of work in an AI world.

Interim CPO Builder & Executor AI Product Strategy Tech Transformation INTJ